Many Canadians are struggling to save. Behavioural science and our personal experience reinforce that we’d rather spend than sock away our hard-earned dollars. But for modest-income Canadians, it’s proving to be less of a choice. Recent research is highlighting some alarming trends. Fully one third of Canadians are “asset-poor,” lacking the assets like housing, cars and investments that offer the financial buffer to keep them above the poverty line. Many are struggling to save for retirement, with a recent study finding that the median retirement savings of Canadians age 55-64 without pensions is a meagre $3,000.